The Washington Post on Instagram
In my current role as a design editor at The Washington Post, I oversee the design of The Post’s social accounts by working closely with a team of designers to adapt The Post’s brand and content for social. I lead the visual strategy for our main news account, @washingtonpost, as well as our sub-brand accounts: @postclimate, @poststyle and @coveringpolitics.
Below is a small sampling of design work from our social accounts, created by designers on our social team.
As The Post’s social design editor, here are a few key parts of my role:
Collaborate with designers, social editors, photo editors and video producers to produce thoughtfully curated off-platform experiences
Help plan coverage for large projects & breaking news
Oversee periodic redesigns of our social brand, as well as the creation and maintenance of all of our social templates and updates to our in-house social card generator tool
Conduct trainings and write documentation for designers and social editors on design tools, workflows and data-informed best practices for audience engagement
Manage the schedule for our design team, which at it’s largest included more than 12 designers contributing to Instagram design, staffed 7 days a week
In 2024, our Instagram won a Webby award for best social (news and politics), our fourth win in five years. We also won a gold medal for social channel design from the Society of Publication Designers, and our social design was awarded several individual awards of excellence and portfolio wins in the annual Society for News Design competition. In 2025, all four of the accounts I edit won bronze medals at SND, and my own portfolio won an award of excellence.
In addition to editing, I have also designed hundreds of posts myself. Below are some of my some examples of my social design work.